The Opportunity
As the B2B travel payments space wrestles with transformation, SUNRATE identified an opportunity to establish itself as an industry leader by delivering impactful thought leadership through a compelling whitepaper.
Whitepaper Development
By The Numbers
The Masterplan
Blending industry know-how with an audience-first approach
To craft a whitepaper that resonated with the unique challenges of travel intermediaries, it was essential to gain a deep and nuanced understanding of the sector. Verra Asia combined the intellectual expertise of both teams and conducted extensive research to produce original and insightful content.
Our Approach
Sharpening our focus through deep audience research
Our process began by clearly defining the target audience, understanding their unique needs and expectations, before analysing the current landscape of B2B travel payments and uncovering critical pain points.
Drawing on comprehensive research and our collective expertise in payments, we created a unified narrative that addressed industry challenges, proposed actionable solutions, and showcased real-world case studies to underscore SUNRATE’s authority.
The Results
The whitepaper strengthened SUNRATE’s position as a leader in B2B travel payments, offering a valuable resource to effectively engage travel intermediaries. It elevated their brand presence in a competitive market, deepened relationships with key stakeholders, and reinforced SUNRATE’s standing as a trusted partner in the industry.
