The Opportunity
Seeking a successful launch in the Indian market with a resonant brand narrative and positioning, Polarin sought Verra Asia's expertise to effectively establish and differentiate their presence in the diverse telco and network landscape.
Content Strategy
Branding Strategy
Services
By The Numbers
The Masterplan
Setting the stage for a successful launch in India
With a product unlike any other in the market, Verra Asia sought to create a brand for Polarin that was deserving of its trailblazing nature, aiming to craft a narrative and visual identity that would set a new benchmark in the industry.
Our Approach
A collaborative approach to Polarin's brand strategy that reflects their identity
Being a new sub-brand under the parent organisation Lightstorm, Polarin needed an identity that would set it itself apart. To achieve this, Verra Asia worked closely with the Lightstorm leadership team to articulate Polarin's ethos and its unique value proposition.
Subsequently, Verra Asia developed a visual identity befitting a world-class brand, encapsulating Polarin's values and market positioning. This culminated in a future-forward brand narrative and design language, seamlessly blending innovation and distinctiveness, which not only differentiated Polarin in the competitive landscape but also resonated strongly with its target audience.
Preparing Polarin for their open beta and beyond
For a brand seeking the global stage, it was critical to equip Polarin with the tools it needed to succeed. Verra Asia formulated a go-to-market strategy to achieve this objective. This involved establishing a robust digital footprint for Polarin, starting with launching a new website and building a social media presence from scratch. Additionally, Verra Asia produced a credentials deck and an explainer video, both designed to effectively convey Polarin's unique value proposition to audiences at different buying stages.
The Results
A worthy brand to be proud of
Through a deep understanding of the target audience and market landscape, Verra Asia successfully crafted a brand that not only met but exceeded the founders' aspirations. To aid the growing team in communicating Polarin's vision, Verra Asia developed a comprehensive brand book that establishes clear messaging guidelines.
Verra Asia's strategic approach not only established Polarin as a formidable player in the market but also laid a strong foundation for its sustained growth and innovation in the industry.
