The Opportunity
With a refreshed brand identity in place, PayTech Commercial needed a digital presence that could reflect this and clearly communicate its value proposition to support customer acquisition. The company had previously operated without a proper website and required a fast, focused rollout to establish credibility and make a strong first impression with prospective clients.
Content Development
Landing Page Design and Development
By The Numbers
The Masterplan
Bringing the brand online
Verra Asia was engaged to develop and launch a dedicated landing page that captured PayTech Commercial’s redefined brand. Our goal was to translate its identity into a compelling web experience that is both visually aligned and conversion-optimised. While serving immediate business needs, the landing page also laid the groundwork for a future full-scale website.
Our Approach
Phase 1: Content development
We started by distilling PayTech Commercial’s positioning and solution offering into a focused narrative. This included refining its value proposition, landing page copy, and content structure to ensure clarity, consistency, and resonance with its target audiences.
Phase 2: Landing page moodboard
Concurrently, we developed a moodboard that visually translated the brand’s identity into a web context. This included defining tone, layout inspiration, colour direction, and design references to ensure alignment before diving into creative execution.
Phase 3: Landing page design
We translated the approved content and visual direction into a high-fidelity landing page design. The design adopted a modern, tech-forward aesthetic, incorporating key stats, core product features, and brand visuals within a clean, scrollable layout.
Phase 4: Development
Once the design was approved, we built the landing page and set up a simple content management system, ensuring the client could easily update the site as needed. The final product was optimised for responsiveness, accessibility, and performance across devices.
The Results
The landing page launch marked a significant milestone for PayTech Commercial, delivering its first-ever digital presence. The landing page brought the brand to life in a way that was clear, professional, and credible—supporting sales conversations and product visibility. With digital assets ready for implementation, and a high-performing landing page in place, the brand was equipped with a strong digital starting point and a foundation for future expansion.
What the client had to say:
“We were a business that had done really well without a proper website, but the time had come. We had a few key priorities and wanted a high-impact, quality launch.Working with Verra Asia was an exceptional experience — they took time to understand our business and responded as a true team. Collaborative, flexible, and prompt, they made everything look right and good. We now see them as valuable partners, and we’ll definitely be coming back for more. We would highly recommend the Verra Asia team and would be happy to speak with anyone about our positive experience.”
— Vincent Eavis, Partner & MD, PayTech Commercial AS
