The Opportunity
Meridian Energy, a young and ambitious company in the global energy sector, approached Verra Asia with a clear goal: establish a strong online presence to connect with investors, talent, and counterparties. They lacked a website and any existing branding, presenting a unique opportunity to craft a brand identity that reflects their values and aspirations.
Branding Strategy
Content Creation
Website Design and Development
By The Numbers
The Masterplan
Building the foundation for growth
To position Meridian Energy as a prominent player in the energy sector, Verra Asia proposed a comprehensive branding and website development strategy. Given the absence of any pre-existing brand assets, we initiated the engagement with an in-depth discovery phase to distil the brand’s essence.
Our Approach
Understanding Meridian Energy’s core and audience
Our first step was to conduct a discovery session with Meridian Energy’s key stakeholders to uncover the core values and essence of their brand. This was critical in guiding the development of a brand identity that accurately reflects the company’s roots and ambitions.
Next, we embarked on a mood boarding exercise to visually articulate the brand essence. The goal was to blend elements of both East and West, with a strong emphasis on Meridian Energy’s Chinese heritage. This process allowed us to refine the visual identity and establish a strong foundation for the brand’s look and feel.
Creating the right content for both internal and external stakeholders
Concurrently with the mood boarding, Verra Asia developed content that speaks to both internal (employees and current investors) and external stakeholders, specifically targeting investors, talent, and counterparties. The content was crafted to ensure consistency in tone and message across all communication channels.
Building a digital presence
With a clear brand identity and website content in place, Verra Asia's design team brought Meridian Energy's vision to life. We designed a user-friendly website that is visually appealing and informative, catering to the needs of each target audience segment.
The website development process involved building the website for both desktop and mobile platforms, ensuring an optimal user experience across all devices. We even implemented a custom loader animation to enhance the user experience and brand recognition.
The Results
The successful development of Meridian Energy’s brand and website marked a significant milestone for the company. The brand identity we created not only captured the essence of Meridian Energy’s heritage and global outlook, but also served as a solid foundation for all future marketing and communication efforts. The fully programmed website, complete with a distinctive loader animation, provided Meridian Energy with an effective digital platform to engage their key target audiences. Meridian Energy was extremely satisfied with the outcome, setting the stage for their continued growth and success.
