The Opportunity
With in-person events returning post-Covid, Hawa wanted to put themselves at the forefront of architects and interior designers to increase their brand presence. The Interstate Arc Agency Physical Events occurring in Australia provided Hawa with the opportunity to increase awareness of Hawa's products and its capabilities to a wider audience, so Hawa and its Arc Agency sales agents required the tools and resources to do so.
Distribution Strategy
Services
By The Numbers
The Masterplan
A dual-pronged strategy equipping Hawa and its sales agents to sell better
To appeal to the architects and interior designers at the Physical Events, Verra Asia provided Hawa with attractive, eye-catching creative assets to draw visitor footfall to the booth.
For the Arc sales agents who required materials to learn more about and sell Hawa, Verra Asia supported their sales presentations by devising a sales enablement strategy for the agents.
Our Approach
Crafting compelling creative assets to showcase Hawa's sliding excellence
With a deep knowledge and understanding of Hawa's products, Verra Asia was able to craft a series of visually attractive digital and physical assets in the form of showreels and stand-up banners that were impactful in communicating Hawa's value propositions.
Concepta Video Showreel
Acoustic Sliding Doors Showreel
Enabling sales agents to effectively sell Hawa products
The challenge was to equip Arc Agency's sales agents with a comprehensive yet succinct and palatable deck. Verra Asia provided them with a robust set of sales materials which could be used to present Hawa's products to prospective architects and interior designers.
With the 25-page slide deck that was created, the Verra team ensured a consistent flow to bring across Hawa's core messaging of premium quality with compelling visuals that translated Hawa's expertise, along with use cases across different applications and industries.
The Results
With evergreen content in the physical and digital assets, Hawa was able to easily repurpose them for subsequent events. The 25-page slide deck was ready-for-use by Arc Agency sales agents during the event, and were effectively able to utilise the deck to speak to prospects.
Furthermore, the deck was able to be used modularly and flexibly across not only the Australia-New Zealand region, but also for its Swiss Headquarters.
